StrategyXL StrategyXL

About StrategyXL

Built for traders who live in spreadsheets.

StrategyXL is an Excel add-in for testing rules-based stock strategies — no code to learn, no subscription required. It's built for retail traders, semi-pro researchers, and hobbyist quants who already do their work in Excel and don't want to learn another platform.

Why I built this

Hi — I'm Shawn Cherry. I spent decades in the finance and software arena during my professional career, and equity markets have always been a personal passion. When I retired, I started looking for a way to seriously backtest my own trading ideas. Everything I tried was either a closed black box, a SaaS subscription with usage caps, or a separate platform that wanted me to learn its language and leave my data behind. None of them fit how I actually work, which is in Excel — the same tool every trader, analyst, and quant I've ever met already lives in.

So I built the tool I wanted. It started as a personal project to stress-test strategies against years of historical data without subscribing to anything or moving my work into someone else's web app. After a couple of months of using it, polishing it, and quietly accumulating features that solved real problems I kept hitting, it became obvious it'd be useful to other people in the same position. That's StrategyXL.

It's a commercial product but it's still just me. Every line of code, every email reply, every feature decision — that's me. No team page with stock photos, no investor deck, no growth-team agenda. The upside of that is the product can stay focused on what its users actually need; the downside is that I won't ship features I can't personally maintain. I think that's a fair trade.

Product philosophy

Research drives results. Strategies you understand and have stress-tested across years of real market data are the strategies you'll actually trust enough to follow. Everything in StrategyXL is built around that loop — load data, define a strategy, backtest it, save the result, iterate. The goal isn't to be the most-featured backtesting tool; it's to be the most honest one.

What StrategyXL doesn't do

Being clear about scope saves both of us time. StrategyXL is a research tool — it does not:

If you need any of the above, this isn't the right tool today. If you want to design, test, and refine signal-driven equity strategies in the spreadsheet you already use — that's exactly what it's built for.

Where the data comes from

Market data is provided by Tiingo via their developer program. StrategyXL never sees your data fees — you sign up for your own free Tiingo account, paste your API token into the add-in once, and the data flows directly from Tiingo to your spreadsheet. Tiingo does not endorse StrategyXL.

What's coming next

StrategyXL's roadmap is public. Features come from what users actually request, not from a private wishlist or VC pressure to ship velocity for its own sake. The core platform is paid-once, not subscription, so there's no incentive to manufacture features to justify a recurring fee — I just build what gets asked for. See the roadmap for what's on deck and email ideas@strategyxl.com to add yours.

Get in touch

Questions, bug reports, or feedback go to support@strategyxl.com. Feature requests go to ideas@strategyxl.com. Every email gets a real reply.